Wiley is a learning business that helps people to develop the skills and knowledge they need to succeed. As such, we want to provide useful and easy-to-read content and have created these guidelines to aid you in contributing quality material for our readers.
For usage not included in this style guide, please refer to The Chicago Manual of Style. For guidance on spelling, use the first option listed in The Merriam-Webster Dictionary.
Author Photo and Bio
Every contributor account requires a photo and brief bio.
● Please register on Wiley Exchanges
● Please upload your photo as your avatar.
● Please avoid extreme close-ups or heavily filtered images.
● The file format should be .jpg, .png, or .gif.
● The resolution should be 72 ppi or higher.
● Please include a 1–2 sentence professional bio. Professional bios are usually written in the third person, for example: “Jane Doe is the bestselling author of the You Can, You Will series and is a frequent contributor to GQ and Esquire. To learn more about Jane, please visit janedoessite.com.”
● You may include a link to your website in your bio.
When referencing, quoting, or paraphrasing material from others, you must cite the source.
● If citing an online source, hyperlink the source within the blog post.
● If directly quoting a source, please use The Chicago Manual of Style’s guidelines for quotations and block quotes.
● Please use original sources and avoid linking to content-scraping or third party sites.
● Whenever possible, avoid citing forum posts, gated content, or social content, such as Facebook and Twitter.
● If the source is not online, please add a footnote.
Enhancing the Discoverability of Your Post
Search engines help readers discover Wiley Exchanges, but first, we have to help those search engines find our content. This type of mindfulness toward discoverability is often referred to as Search Engine Optimization (SEO).
● Post titles should be descriptive and incorporate a key phrase related to your topic within the first 65 characters (think of how someone might search online to find your post).
● Try to repeat your keywords/phrases 3–4 times throughout your post, and at least once in the first sentence, which, for many search engines, acts as default metadata (the info that appears below the link in search results).
● Try to include synonyms for your keywords and phrases within the post, since not all people search for content in the same way.
Our audiences love photos, videos, infographics, and other media in posts. Please send any media you’d like to include (with appropriate credit of sources) along with your text to: Exchanges@Wiley.com.
Infographics are a great way to visually represent complex data and information in a manner that can be quickly understood.
- Preferred width is 800 pixels; height should be at least 1600 pixels.
- The resolution should be 72 ppi or higher.
- The file format should be .pdf, .jpg, .png, or .gif.
- Please include a written description and/or introduction with the graphic. This copy will serve as a caption and is also another opportunity for SEO.
- Format fonts as follows:
- Font should be Open Sans, Lato, or Arial
- Header: 80pt, bold
- Subheaders: 35pt, bold
- Text: 25pt
- Sources: 11pt
- If branding is needed, Wiley Exchanges wordmark should appear in the lower left
- If branding is needed, the Wiley wordmark should appear in the lower right
- Wiley Exchanges prefers “documentary-style” photography—images that feel natural and vibrant, and fall broadly into one of three categories: people, environmental, or studio‐shot.
- The file format should be .jpg, .png, or .gif.
- The resolution should be 72 ppi or higher.
- Maximum file size is 10MB.
- If using third-party images, they must be royalty free with extended licenses. Please contact us if you need more details. (Contributor owned photos are an option but must be reviewed)
- Name your image properly; both the file name and the alt text should convey to Google and other search engines the nature of the image. Examples: “Elderly Man in Blue Boat.jpg” or “American Kestrel Taking Flight.gif.”
- As appropriate, please include a written description with the image. This copy will serve as a caption and is also another opportunity for SEO.
- If you don’t have any images, but you have an idea or concept you’d like to communicate with a picture, please let us know and we may be able to help.
Podcasts offer a versatile way to connect with our audience. Podcasts are a great choice for content with an engaging audio element, which doesn’t need to be seen to be experienced fully.
- A podcast can accompany or replace a written post.
- Please include a written description and/or introduction with the audio file. This copy is also another opportunity for SEO.
- It is essential that your voice be clearly audible with no distracting background noise. We strongly recommend the use of a desktop microphone for recording; it vastly improves the quality of the podcast.
- Podcasts can vary in length from 10 minutes to 45 minutes.
- The file format should be .mp3 or .wav.
- Maximum file size is 100MB.
- Please contact us for further instructions on the best method for submitting your audio file.
Video is an effective, compelling medium that helps our audience engage with our content. Please see our detailed guidelines and tips in Appendix 1.
- A video can accompany or replace a written post.
- Always include a written description and/or introduction for the video. This copy is also another opportunity for SEO.
- We strongly recommend the use of a desktop microphone and a tripod for recording video content; please see Appendix 1 for additional video guidelines and other helpful tips.
- Recommended video length is 1–3 minutes long. (Longer videos acceptable upon review)
- Videos must adhere to Wiley branding guidelines (available on the Wiley Portal of via Exchanges@Wiley.com).
Schedule and Deadlines
Please deliver your draft post by the date assigned. If it appears unlikely that you will be able to meet the draft deadline, please let us know in advance so we can adjust our content/blog publication schedule accordingly.
Social Media and Online Promotion
● We plan to promote your post via Twitter and other social media channels. If you don’t mind sharing your personal Twitter handle with us, we may use it to refer to your post. Please be prepared to respond quickly to blog comments and Tweets regarding your post. We will contact you to alert you of these. (Comment Policy is available on Wiley Exchanges)
● Sign up to be alerted when your post publishes on Wiley Exchanges.
● Don’t forget to share and link to your blog post through your personal and professional social media networks, personal and departmental websites, blogs, etc.
● Wiley Exchanges uses American English spelling. If you are a British English speaker, we are happy to help edit.
● Please define any acronyms by spelling them out upon the first mention in your post.
● Try to make your post web-friendly by using headings, short sentences, bullet points, etc. as a way of making logical breaks in the content. Graphics or related images help to do this as well (see Multimedia).
● Make it interactive. Ask readers for their opinion and encourage them to comment or tweet about it.
● Pique the reader’s interest. The title should intrigue the reader to open the post. If they don’t open it, will they feel out of the loop or as if they missed a great article? Appeal to their need for information and to be "in the know."
● Writing in the first or second person is encouraged to show the more personal side of your story and talk directly to readers.
Wiley Exchanges addresses a large and diverse audience, including:
● Business professionals
● Government agencies and funders
● Human resources professionals
● Lifelong learners
● Publishing industry professionals (including Wiley colleagues)
Be clear as to which audience(s) you are targeting and keep them in mind when writing your post.
We aim for the tone of Wiley Exchanges to be:
● Clear: to the point, direct, succinct
● Vibrant: intelligent, optimistic, enthusiastic
● Connected: empathetic, understanding, relatable
Clear means stripping away what isn’t needed. It’s taking the extra trouble to find exactly the right word to convey your intended meaning. It’s putting yourself in your readers’ (or listeners’) place and focusing not on what you want to say, but what they need to know. It’s checking the sources to make sure that what you’re saying is valid.
Vibrant means the energy and vigor of the content. In communications, this means the message is active, to the point, and convincing. In a larger sense, it is an indication of a forward-looking, optimistic mind; a sense of confidence about the future; and a drive to go beyond the obvious and search for what is new in every story.
Connected means connecting with readers as fellow humans first. It means listening, learning, and being there to help. The best way to connect with your readers is to think of your post as a narrative, with a beginning, middle, and an end. You’re not just stating the facts, you’re telling a story. We also encourage writing in the first or second person to make your post more personal and allow you to speak directly to readers.
As you’re developing content, you may want to ask yourself some of these questions to help you create clear, vibrant, engaging material:
● Who is the main character in your “story?” This could be you, your reader, or a third person.
● What challenges did they face and how were they resolved?
● What is the moral or key theme of your story?
Thank you for your contribution to Wiley Exchanges. Please keep in touch with further ideas and posts.