LinkedIn is the world’s largest professional network, with over 433 million members in over 200 countries. It’s not just business people that use LinkedIn- an increasing number of academics are using it too. LinkedIn can be a great way to expand your network and make sure your work reaches the right people. However, many LinkedIn users aren’t making use of its strongest promotional tool- the profile. This simple infographic outlines why you should complete yours:
Now that you’re convinced of the importance of your LinkedIn profile, here are 5 quick tips on how to make sure yours stands out:
- Tell your story. List your occupational experiences, education, awards and achievements.
- Frame your profile. Position your most recent accomplishments first and reposition your publications to the uppermost section of your profile.
- Be public. Check your profile settings – go to ‘Privacy & Settings’ then ‘Edit your Public Profile’ to make sure that people can see what you want them to.
- Highlight your work. When you publish a new paper, add it to the publications section of your profile. Title all publications precisely, list authors in contribution order and add a live link to your articles.
- Add images, videos, presentations and documents. LinkedIn allows you to showcase your work through the upload of different types of media.
The Ultimate LinkedIn Cheat Sheet