Helen Eassom
Helen Eassom
Author Marketing, Wiley

LinkedIn is the world’s largest professional network, with over 433 million members in over 200 countries. It’s not just business people that use LinkedIn- an increasing number of academics are using it too. LinkedIn can be a great way to expand your network and make sure your work reaches the right people. However, many LinkedIn users aren’t making use of its strongest promotional tool- the profile. This simple infographic outlines why you should complete yours:



Now that you’re convinced of the importance of your LinkedIn profile, here are 5 quick tips on how to make sure yours stands out:

  • Tell your story. List your occupational experiences, education, awards and achievements.
  • Frame your profile. Position your most recent accomplishments first and reposition your publications to the uppermost section of your profile.
  • Be public. Check your profile settings – go to ‘Privacy & Settings’ then ‘Edit your Public Profile’ to make sure that people can see what you want them to.
  • Highlight your work. When you publish a new paper, add it to the publications section of your profile. Title all publications precisely, list authors in contribution order and add a live link to your articles.
  • Add images, videos, presentations and documents. LinkedIn allows you to showcase your work through the upload of different types of media.


The Ultimate LinkedIn Cheat Sheet





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