Verity Warne
Verity Warne
Senior Marketing Manager, Author Marketing, Wiley

Time and again, journal authors tell us that the experience of peer review is the defining factor in their overall publishing experience. The quality of the peer review experience is crucial to an author’s decision of where to publish and the authors whoexpress the most satisfaction with their publishing experience are those whostate they have an easy time with the review process. But, as we know, it’s not all good news. Authors expressing lowest levels of satisfaction are those who experienced a difficult review process and struggled to communicate with the reviewers. For editors, recruiting reviewers can be a major pain point, and good reviewers can feel overloaded and under-rewarded.

In order to deliver the best peer review experience for authors, publishers such as Wiley need to continue to evolve the support and services we offer our peer reviewers. That’s why, in July 2015, Wiley surveyed over researchers in order to explore peer reviewing experiences, attitudes towards recognition and reward for reviewers, and training requirements. Nearly 3000 reviewers, across all regions and subject disciplines, shared their thoughts on:

  1. Why they peer review
  2. Rewards and Recognition initiatives they value
  3. Training resources they want.

While other recent studies have focused on broad questions around peer review, the aim of our survey was to address questions around the specific support tools that reviewers need, and to look more closely at how reviewing behavior and motivations change according to experience, career stage and region.

Today, the results of our study are published in a special issue on Peer Review in Learned Publishing. In addition, we have developed a series of infographics and an online tool for interaction with responses for key questions – visit www.wileypeerreview.com/study

In the meantime, below is the first infographic highlighting the key findings from our survey.

Key Findings Infographic Peer Review.png

    Randy Krum
Randy Kruml
Founder and President, InfoNewt

One of the greatest things about infographics is their efficiency. Wherever there is data, an idea, or story to tell; an infographic can be used to enhance the reader’s understanding — and retention — of the information being presented. They also have a longer life-cycle than a traditional article (as long as the information is still relevant, of course).

Data visualizations and infographics are an outstanding way to convey complex information to an audience in a way that is more easily digestible. If we looked at a spreadsheet with 80,000 values, how long would it take us to get a general understanding of what we were supposed to glean from the information? No one has time for that.

This post focuses on reasons why infographics work, and how they are an excellent marketing tool for authors to use when promoting their published content.

Inform, engage, persuade. Infographics have come to be used just like articles or speeches, and not just charts. When done correctly, they tell an engaging story. They share the same three objectives as public speaking. They are used to inform, engage, and persuade an audience. Therefore, by telling your story in a visual way, infographics are perfect for convincing the reader that your work is worth their attention.

Paint a picture. Studies estimate that between 50-80% of the human brain is dedicated to forms of visual processing, such as: vision, visual memory, colors, shapes, movement, patterns, spatial awareness, and image recollection. Vision is the strongest form of input that we use to perceive the world around us. Developmental molecular biologist John Medina states, "Vision is by far our most dominant sense, taking up half our brain's resources."

Our brains love to soak up visuals, and when promoting complex ideas, it is ideal for people to have something they can digest easily.  An infographic that shares the highlights of a complex written text visually is a great way to attract attention and build awareness with a design that is easily shareable online.

This is an excellent example from Guy Kawasaki from when he was promoting his book Enchantment. The beautiful part of the infographic he designed was that he created simple illustrations and bullet points to highlight key elements of his book.

Enchantment Infographic

The key is grabbing people’s attention. You accomplish that with visuals.

√     Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later!

√     Combining relevant images with your text dramatically increases how much your audience remembers by 650 percent!

Your audience (humans) are visual creatures.  Your published material may be mostly text, but you should use visual content as promotion.  Grab your audience’s attention by giving them great visual information to comprehend, retain, and share.  Infographics are much easier and faster for people to skim through and understand than press releases, book descriptions or back cover explanations.

Remember, infographics are an excellent way to communicate with your potential readers, and can be adapted to any situation wherever there is data, a concept, a process, or a story to tell.

    Cynthia Clay
Cynthia Clay
CEO,Netspeed Learning Solutions

Webinar.jpgIf you are an author, speaker, or consultant you’ve probably been invited to deliver a webinar on a topic in your area of expertise. In fact, one of the most useful tools in your marketing arsenal is the delivery of an engaging webinar. Apply these six tips to get the best results:

  1. Know Your Audience
    Before you plan your webinar, make sure you understand the needs of your audience. What is their biggest pain point? What can you show them that will make a real difference in resolving their immediate challenge? Keep your focus on helping them solve their on-the-ground problems.
  2. Avoid Talking Head Syndrome
    The first time you deliver a webinar, you may fall into the trap of talking endlessly over bullet point-laden slides. As you drone on, you become a boring talking head. Your participants will likely be looking for opportunities to check their email or get a cup of coffee. Don’t talk at them. Instead look for opportunities to stimulate their interest in your topic with well-placed polls and opportunities to chat.
  3. It’s Visual
    You’ve probably heard the phrase “Death by PowerPoint” and the common advice not to rely on slides to deliver your message. That may be good advice in a face-to-face presentation, but when you deliver a webinar, your slides become one of the best vehicles you have for delivering a compelling message. The rule of thumb I recommend is to spend no more than one minute per slide. Use graphics to capture attention and stimulate thinking. Limit text to one or two key ideas per slide. You may wind up with 60 slides in a 60-minute webinar. That’s okay. Just make them 60 brilliant slides.
  4. Make it Useful
    If you want their attention, they have to see the immediate value of participating. What practical suggestions and examples can you provide? Avoid spouting theories; instead ensure they walk away with something they can immediately apply to their work. Be generous. Give away some of your best ideas. You’ll establish your credibility and increase the likelihood that someone will seek out your expertise.
  5. Engage and Interact Continuously
    Engage your learners every three minutes with a poll, a request for input, or an opportunity to contribute in chat. Use all of the interaction tools in your web conference platform to keep your learners actively participating. Just make sure that the continuous engagement is essential to the purpose of the webinar.
  6. Tell Stories
    You’ve probably got a million stories and examples about what has worked or not worked in your field of expertise. So share them! If you have key concepts you want them to remember, then wrap each key concept in an entertaining story. Brain research demonstrates that we often recall a colorful story first, followed by the relevant practical advice that came with it.

So there you have it: Six success tips for creating and producing an awesome webinar.  Follow them and you will garner esteem and authority in your field.

Image source: venimo / Thinkstock

    Beth Hayden
Beth Hayden
Social Media Expert

pinterest_badge_red.pngThere’s no doubt about it -- Pinterest is a very popular social networking platform that has millions of rabid fans. But is Pinterest more than just casseroles and wedding dresses? Should you give it a second look as a way to help promote your book?

And if you decide to use it for marketing, how can you utilize it in smart, effective ways, so pinning doesn’t turn into another time-wasting social media sinkhole?

Should you use Pinterest?
Let’s take a look at the first question – should you be using Pinterest to market your book?

The short answer is – yes.

Pinterest now has 70 million users and is driving an avalanche of referral traffic to websites and blogs. Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined.

And contrary to popular belief, that website traffic is converting into sales. According to recent marketing studies, 21 percent of Pinterest users have purchased something they found on a pin, and each pin is worth an average of 78 cents in sales — which is more than a tweet is worth.

This makes Pinterest a powerful tool for ecommerce.

So if you’ve been ignoring Pinterest as a tool for selling books, it is absolutely worth taking a second look. Pinterest statistics are showing no signs of stopping their upward trend, and smart authors will take steps to grab a piece of the Pinterest pie for themselves.

How do you use it to sell books?
Pinterest allows users to create online image collages, then share those collages (called “pinboards”) with other Pinterest users. What makes it a powerful marketing tool is that each of the images (“pins”) on those collages is a link to a website or blog.

So there’s a key principle to keep in mind when you’re using Pinterest to market your work as an author. In order to get the most out of your marketing efforts on Pinterest, it’s important that you stay focused by regularly driving Pinterest users back to a web page where they can easily buy your book. It doesn’t matter if you drive them to your website, your book’s page on Amazon, or another bookstore website or blog -- as long as it includes a seamless and easy way to buy your work.

Of course you can’t make sales with every single pin. But if you keep your end goal in mind, it will save you wasted time and effort on Pinterest and ensure that you see a real difference in your sales numbers!

Using that philosophy as your guiding principle, here are six creative ways for you to market yourself as an author:

1. Create an author pinboard. Use Pinterest to tell your story as an author. Tell your followers and readers who you are, where you came from, how you came to be a writer, and why you wrote your book(s). Give them a glimpse into your world, allow them to get to know you and discover what’s important to you.

2. Ask your readers to share feedback or testimonials of the book along with a photo of themselves. Ask them to share why they decided to purchase it or adopt it for their course. Post photos of the book in use in the classroom or other settings.

3. Create a dedicated board for each of your books. Use those boards to pin:

  • The websites or Pinterest profiles of all of the people, events or organizations you mention in your book. Your readers will enjoy getting further information and follow-up updates on those stories. Nicholas Kristof does a great job with this on the Pinterest board for his book, Half the Sky.
  • Praise and reviews — when people write reviews of your book on their websites or blogs, make sure to pin them! Danielle Walker, author of two very popular Against All Grain cookbooks, features her book reviews on one of her Pinterest boards.
  • Any guest posts or articles you’re publishing in support of your launch. Do you have free e-books or e-courses you’re giving away that accompany your book? Make sure to link to all that great content on your Pinterest boards.

4. Pin images (and videos) from your in-person book signings and talks. Use your book signings, conferences and other speaking engagements as an opportunity to take photos and create videos to post on your Pinterest boards. Make sure to feature lots of readers and fans in the photos, and then use the @ sign in your pin descriptions to tag those people (tagging in Pinterest works similarly to Facebook).

5. Create a board for (other) book recommendations. Talk about what you’re currently reading and the books that you recommend for further research and information on your book topic. Update this board often, so people have numerous recommendations from you.

6. Be a trusted content curator. Your job on Pinterest is to gather and display awesome content in your niche — and that makes you a curator. Select the best images, resources and ideas on the Web about your topic –– then pin that great content on your pinboards.

This is a great practice no matter what the subject of your book is. Your goal is be the go-to expert in your field, and content curation on Pinterest can help you become that!

Become a Pinterest book marketing pro!
Do you have other creative and effective ideas for using Pinterest for book marketing (or do you have examples of authors who are killing it on Pinterest)? Share them with us in the comments!

Beth Hayden is a social media expert and author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. To learn more about Pinterest marketing, download Beth’s free report, The Definitive Guide to Driving Traffic with Pinterest.

    Vikki Renwick
Vikki Renwick
Assistant Marketing Manager, Author Marketing, Wiley

raised hands.jpgThe Author Marketing team hosted a webinar this week, which was an Introduction to Publishing for Early Career Researchers. Graham Woodward, Associate Marketing Director, and I were joined by 4 of Wiley’s experienced editors:
• Fiona Hutton, Executive Editor, Open Access
• Allyn Molina, Publisher, Life Sciences
• Andrew Moore, Editor-in-Chief, BioEssays
• Simone Taylor, Publisher, Engineering

Along with viewers from 29 countries worldwide, we outlined the publishing process, including: where and how to begin writing, the peer review process and how to increase the exposure of a paper post publication. The interactive session left us with some interesting questions that we didn’t find time to answer; so, as promised, here they are:

(And, by the way, don’t worry if you missed the webinar, you can watch the recording at any time online, via our BrightTalk Channel.)

1. What do I do if I do not find a suitable person to proofread my paper before sending it to an Editor?
Wiley offers a manuscript formatting and language editing service that you can use prior to submitting your manuscript for peer review. Your manuscript will be read and copyedited by a specialist researcher in your field and returned to you for submission. You can also choose to receive a Certificate to state your manuscript has undergone this level of copy editing and share that directly with a journal editor. More details about the editing service can be found at wileyeditingservices.com; if you are convinced of your science, be perfectly open with the editor and state that you are aware that the English needs attention. It is not unimaginable that a solution could be found, but the better one would be to try as hard as possible to get a native speaker to look over your paper. If you ask: is the quality of English good enough for you to consider putting this paper into peer review? You are likely, at least, to get an honest answer.

2. Is publishing a full text (pdf version) on ResearchGate or Academia.edu or Mendeley an offense?  As researchers should we share only the link or the full text?
Yes, posting the final publisher version to a website is an offense; it has to be the submitted version or an accepted version after an embargo of 12/24 months. Our self-archiving policy is:
For the majority of Wiley journals articles published in the traditional way, (i.e., not open access through OnlineOpen, or our open access option) the following permitted uses apply:
Submitted Version (preprint) - Authors may self-archive the submitted version of their papers on their personal websites, in recognized not for profit subject-based preprint servers or repositories such as ArXiv, (full list below) or in their company/institutional repository or archive. The submitted version may not be updated or replaced with the final published version of record (VoR) The version posted must acknowledge acceptance for publication and, following publication of the final paper, contain the text: "This is the pre-peer reviewed version of the following article: [FULL CITE], which has been published in final form at [Link to final article]." Authors are not required to remove preprints posted prior to acceptance of the submitted version.
Accepted Version (postprint) - Authors may self-archive the peer-reviewed (but not final) version of their papers on their own personal website, in their company/institutional repository or archive, and in approved, not for profit subject-based repositories such as PubMed Central, following an embargo period of 12 months for scientific, technical or medical journals, and 24 months for social sciences and humanities journals. Wiley has specific agreements with some funding agencies. The version posted may not be updated or replaced with the VoR and must contain the text "This is the accepted version of the following article: [full citation], which has been published in final form at [Link to final article]." In addition, authors may also transmit, print and share copies with colleagues, provided that there is no systematic distribution of the submitted version, e.g. posting on a listserve, network or automated delivery.

3. Is it viable to have an undergraduate dissertation published?
No, the editor will request that in support of a primary research article.

4. What is the consideration given to a first time publisher? Is it the same, more, or less than an experienced writer's work?
In the primary literature, editors should judge an article for suitability for potentially being published solely on the basis of the science. In the review literature, it does, however, certainly help if it is clear - via provenance or co-authorship - that the paper has a great deal of experience behind it. This is understandable in the review literature, and bear in mind, every editor takes a risk of time and resources with a paper.

5. Is the impact factor for both journal and author?
The generally known impact factor is for the journal. However, some people refer to the h-index as a kind of author impact factor. This recently published article introduces a new author impact measurement that is very similar to the journal impact factor.

6. How much does the quality of articles vary when the Open Access publishing model is used?
Editors, at least here at Wiley, are expected to apply the same standards across all journals, regardless of their publication models.

7. Why is the reason for rejection not given for some submitted articles?  Then, when one asks what the reason is, the reason given is that there is no recognized author on this subject. If we are at the forefront of a new research area, how can we then get published?
This is a hard one, but when it comes to review articles, most editors will want to see that the author has quite a lot of experience in that field. Often, such an article stands a better chance if it has co-authorship with an experienced researcher, or if it is clear to the editor that the paper is basically coming from a group that has great experience in that particular area.

8. If I intend to publish two continuous articles with almost the same introduction and heading but they complete each other, e.g. one for computer techniques and the other for computer analytics, how do I make sure I don't self-plagiarize?
If there is a publication that could potentially publish both, you should consult with the editor as to how to go about this. If you decide to publish in two separate publications, it's probably best to explain to the respective editors that each paper is part of a complementary pair. I'd say that in this case, however, it's probably best to try to find a single journal that would publish them back-to-back or in sequence. On the other hand - particularly if you find a journal with suitable readership - you could simply combine the two into one paper. Trans-disciplinary papers - particularly if well-written for their respective readership range (e.g. from molecular biologists through to computational biologists) are extremely useful contributions to the literature.

9. Do you believe the general rules presented during this webinar also apply to social science research? Are there any major differences between natural science and social sciences in the publishing process?
The general principles of writing that were presented apply to all scientific writing; in fact, most of them apply to all writing.

10. Sometimes an author writes an appeal letter to the editor asking him or her to review it again. How effective is this?
It depends. Let's assume first that the editor has rejected the paper purely on scientific grounds: If the letter is a highly-charged criticism of the editor's decision, without much substance of relevance to the review reports, then it stands a bad chance of success: this is not viewed by the editor as a rebuttal, but rather a criticism of, or appeal to, the editor's judgment, and if the editor is confident of her/his judgment - which most are, if he/she has appointed appropriate peer reviewers - then she/he should stick by the decision. By the way, it is very rare that a paper is scientifically sound, but in terms of format and language quite unsuitable for publication, in which case an editor's decision could be greatly influenced by that aspect: i.e. most papers that are that bad don't go into peer review, or if they do, they are thrown out by the reviewers on non-scientific grounds. Ordinarily: If the appeal is accompanied by something in the way of a scientific explanation as to why the author thinks the reviewer(s) have misjudged something, then it stands a fighting chance. The editor might then decide to invite a formal rebuttal from the author(s) that includes a point-by-point response to the reviewer criticisms. This must be very carefully constructed by the author(s), and the chances that the reviewer(s) concerned respond at all, or in useful measure, is probably around 50%. However, at that point, or even before, the editor can choose to put the paper out to peer review with a different (set of) reviewer(s), and that does happen occasionally (though infrequently). All editors worth their salt can, for example, appreciate a clash of cultures in a particular field, and can then modify the course of action based on that background. So, if scientifically reasoned, and put to the editor as a request for formal rebuttal of the reviewer criticisms, such a course of action is worth a shot, because there are at least two ways in which it can lead to a reassessment of the paper. Bear in mind, the editor's time is very limited, and so he/she will not be able to pursue your case ad infinitum.

11. Is there a deadline for the time to submit a conference paper to be sent for publication after the conference?
That really depends on where you are submitting your article and how. For example, if you are formally part of the conference proceedings, or a special issue of a journal following a conference, then it is very likely there will be a deadline to work to that will be closely tied to the conference. However, if you simply plan to publish some closely related research following on from key topics discussed at a conference, then the timing is more flexible.

12. As a student, what if I cannot afford the publishing fees? Does that mean I cannot get published?
There are several models for publishing in journals. Open Access (which means that your article will be freely available online to all) does carry a publishing fee. However, there are a wide array of academic journals that are free to publish in and for which subscriptions are then paid (typically by an institutional library) to provide access to the journal articles. Wiley has more than 1,600 journals in the scientific disciplines that carry no fee for publication.

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