Davina Quarterman
Davina Quarterman
Senior Marketing Manager, Society Marketing, Wiley
Wiley's Chris Graf and fellow winner at last year's 2014 5k fun run.  Source; asaecenter.org
Wiley's Chris Graf and fellow winner at last year's 2014 5k fun run.
Source; asaecenter.org

This weekend marks the start of the annual American Society of Association Executives (ASAE) conference, this year taking place in Detroit, MI. With a host of great speakers, talks and case studies from societies and associations across the US, an Opening Ceremony at the Henry Ford Museum and a 5K fun run (won by Wiley’s own Chris Graf last year!), not to mention the sounds of Motown magic, this is *the* event for the movers and shakers of the society and association world. Despite not being there in person, my team and I plan to follow along and participate via Twitter (@WileySocieties) and the Associations Now blog. As an avid Motown fan, you’ll have to forgive my continuous song references, but what better way to highlight some of the talks and speakers we’re looking forward to hearing about the most in the home of Motown?

As Marvin asked… ‘What’s Going On?

NY Times Bestseller and Wiley author Josh Linkner, shares wisdom on change and remaining competitive in the opening general session - Harnessing Innovation: Turning Raw Ideas into Powerful Results. As a successful tech entrepreneur and thought leader on innovation, he’ll be talking about the need for societies to embrace new methodologies and creative approaches to surviving and thriving in disruptive times. For me, Detroit seems like an apt setting to present a keynote on innovation and rebirth – as the origin of so much creative and inventive industries, the city now finds itself in the midst of a rebirth.

When I read the summary of Josh’s talk, one line in particular resonated: 'associations must harness fresh approaches to all aspects of their work.’ Our recent Membership Survey white paper also suggested that associations should consider new ways to engage with the evolving needs of their communities. In order to keep ahead of the changes in attitudes and behaviors among members, associations should first understand them and then respond by reaffirming or perhaps even reimagining what they offer their members. Association decision-makers could choose to make different choices about how they energize and engage with mixed-age communities. A topic we hope Sherry Turkle picks up on in her closing general session - Reclaiming Conversation in Our Digital World.

It Takes Two… or maybe Seventeen

Over the four day event, delegates will have the opportunity to hear over a hundred talks and workshops, 17 of which will be presented by societies and associations that work with Wiley. So be sure to add these sessions to your itinerary too:


    • Rosa Aronson - TESOL International Association


Pre-Conference Workshop: Aspiring CEO Deep Dive: To CEO or not to CEO


    • Howard Wallack - Society for Human Resource Management


Pre-Conference Workshop: Achieving Global Growth - Going Global: A Study of China Operations


    • Barry Pilson - TESOL International Association


The Role of the C-Suite in Technology Planning and Implementation


    • Tara Sheehan - Association for Public Policy Analysis and Management


40 Lessons For First Time Execs Under 40


    • Shawn Boynes - American Association of Anatomists


Stretch Your Conference Content


    • Christie Tarantino - Institute of Food Technologists


You’ve Got the Job: Make the First 30-60-90 Days a Success


    • Sheri Jacobs, author of The Art of Membership: How to Attract, Retain, and Cement Member Loyalty


Charting a New Association World of Engagement


    • Frank Krause - American Geophysical Union


Data to the People


    • Thomas Reiser - International Society on Thrombosis and Haemostasis


Business of Meetings: Your Burning Questions about International Meetings Answered!


    • John Segota - TESOL International Association


Undercover Boss: Secrets for Success and Advancement to the C-Suite


    • Christine McEntee - American Geophysical Union


Is a Business Excellence Office (BEO) Right For You?


    • Richard Yep - American Counseling Association


A Primer on For-Profit Membership & Marketing Strategies for Nonprofit Leaders


    • Tom Quash - Association of Women's Health, Obstetric and Neonatal Nurses


Using Research for Better Decision-Making


    • Steven Weiss and James Gurowka - Institute of Management Accountants


Smart New Market Evaluation and Development


    • Shawn Boynes - American Association of Anatomists


Creating Meaningful CEO Performance Evaluations

Ain’t No Mountain High Enough to keep us away from ASAE15

If, you won’t be at ASAE in person this year, please join us on Twitter, following the #ASAE15 hashtag and conversation. Or if you will be going, Reach Out (I’ll be There), please tweet and share your highlights so that we can join in.

In the meantime, I’ll be listening to my Motown Records Spotify playlist.

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