Trina Cody
Trina Cody
Strategic Market Analysis Manager, Wiley

Last month, we released the results of our society and association membership survey. We found some of the responses interestingand decided to delve a bit deeper to look at the different wants and needs among the various generations of respondents. In particular, because Millennials are the up-and-coming members and leaders of societies and associations, we felt it important to focus on what they're looking for in an association. The infographic below illustrates some of our findings. Be sure to check back later this month when we'll be releasing a whitepaper to guide societies and associations in developing strategies for attracting Millennials as members.

 

Millenials infographic 2

what membership benefits do millenials value.PNG