Marlo Harris
Marlo Harris
  Director, Digital Project Management

We hope that many, if not all, of our Exchanges readers have taken some time to explore the Anywhere Article on Wiley Online Library. Some of you might even remember the insightful post by Danielle Reisch and Vikki Baxter, which explained why we invested so much heart and soul into creating the ideal HTML reading experience. We boldly aimed to “rival and replace the PDF”. Indeed, the positive feedback has been tremendous and we’re hard at work making the HTML format even better. We are very proud of the Anywhere Article.495763895_253816985_253816986_256224451.jpg

However, we are also realists. We accept that, no matter how phenomenally readable, functional, and device-adaptive the HTML article becomes, researchers love PDFs. PDFs are familiar and consistent. Unlike HTML, a PDF created by Publisher A will look and function in the same way as a PDF created by Publisher B. So, why punish readers who prefer the PDF format over the HTML format? Maybe, just maybe, while making the HTML as readable as the PDF, we should make the PDF as functional as the HTML.

Enter, ReadCube. ReadCube’s technology takes the functional capabilities of HTML – such as inline reference links, figure browsing, one-click author search, related articles, and annotation/highlighting tools – and applies them to the traditional PDF format, generating a hybrid document that gives depth to a previously flat experience. It’s the best of both worlds.

If enhancing the utility of the PDF wasn’t enough, ReadCube also offers a robust paper management tool, an increasingly important aspect of today’s research workflow. The paper management interface is highly intuitive, with a suite of features that are constantly evolving. The opportunity to integrate with such an innovative research tool was key in Wiley’s decision to partner with ReadCube when we met them two years ago, and we see only more innovation coming down the pipeline.

To test our assumptions about the appeal of ReadCube to our readers, we’ve been running a pilot on 100+ journals on Wiley Online Library for several months. The results of the pilot have been nothing but positive, and we’re excited to now roll it out to all journals.  As it turns out, we don’t want the Anywhere Article to “rival and replace the PDF.”  Rather, we want to support their peaceful co-existence.

In the video below Todd Toler, Wiley's Vice President of Digital Product Management, describes what Readcube has to offer.

Image Credit/Source:andreync/iStockphoto