Christopher Ruel
Scott Amyx
Author, Strive, How Doing Things Most Uncomfortable Leads to Success

Popular beliefs about success are profoundly wrong. Success is not merely a matter of being born in the right place at the right time to the right family. It involves much more than hard work, money, practice, or even intellect. History is littered with people—those with high IQs, talent, money, power, and fame—who squandered every advantage and ended badly.running-runner-long-distance-fitness-40751.jpeg


There is, however, a way to attain success, and I am living proof. I have found a way to guide my life in a positive direction, realizing dreams I never thought possible. Moreover, doing so doesn’t require 10,000 hours of practice, being born into the right family, or being as brilliant as Albert Einstein or Marilyn vos Savant. It’s a little secret I call Strive.


A new year holds the promise of a new life, one filled with hope and potential. Yet, as the zeal of the New Year fades, we soon return to our familiar habits. Life goes on as usual. Then when the following December rolls around, and we look back at all the things we wanted to achieve, we become disappointed. The fact is we’re stuck. The cycle keeps repeating, year after year. You aren’t alone. Broken resolutions are the story of millions of people.


Does success elude you? Have you read countless articles and books about improving your life but got nowhere close to achieving your goals? You’re not alone. The only way to get out of the vicious cycle is to shock your system! Doing something differently, or a little bit better isn’t going to work. Real, transformative change only happens when we take an outsized risk to step way outside our comfort zone. It’s only when we do the things most uncomfortable to us that we realize the greatest gain and that which didn’t seem possible. In short, you need to get comfortable with discomfort.


Strive demands persevering in the face of rejection and adversity. Taking control of your success is something you can do right away, not 10,000 hours from now. Success is attainable by everyone, so stop being held back by conventional thinking related to success.


I came to America as an impoverished immigrant. The words “you will amount to nothing,” rang in my ears. However, I took what was unique to me and turned it to my advantage. When you pursue personal change that is uncomfortable in the extreme, success happens. It is my sincere hope that next year when you look back at 2018, it is with a proud smile for having kept your New Year’s resolutions.


Scott Amyx is an internationally-acclaimed speaker, futurist and founder of the cutting-edge venture capital Amyx Ventures. His book, Strive: How Doing Things Most Uncomfortable Leads to Success publishes in March 2018.