Tatiana Pacheco
Tatiana Pacheco
SEO Strategy Lead, Wiley

If you are new to digital marketing, the following three letters might send shivers down your spine: S.E.O. But Search Engine Optimization is not as hard to grasp as you might think. Below are four easy steps to help you get a grip on optimizing your sites and content for search engines. SEO is not optional in today’s world of digital business, in fact, it’s more important than ever. So, let’s get started!



SEO Is Not Difficult to Understand:

  • First, there are plenty of SEO resources online, and many of them are free. Take a few minutes each day to learn something new. You’ll be surprised by the amount of knowledge you’ll gain in just one week.
  • You understand SEO better than you might think. The results of SEO are seen every day when browsing online, reading articles, or looking for a new recipe.
  • SEO is a hot topic that everyone talks about, so don’t be afraid to jump in and ask a question or two


SEO Is More Important for Digital Business Than Ever:

  • SEO contributes to your number one business goal – revenue growth.
  • Creating digital content without SEO considerations has little to no value.
  • Creating a website without considering SEO can have an adverse effect on your site’s performance and that results in a waste of personnel and monetary resources.
  • Your online competitors are aggressive, optimizing your site is essential to stay ahead.


What is SEO?  SEO is a continuous process of optimizing websites visibility for Organic Search – it’s that’s simple!


What is SEO not? SEO is not an afterthought process; you should have an SEO strategy before creating a site, before creating a product detail page, and before deciding on the topic of any blog article.


How much time does the SEO process takes? SEO is a job unto itself, but understanding the basics is something every digital marketer needs to understand. Different SEO deliverables take differing amounts of time. Some can take 10 minutes, like briefly scanning through the Google Search Console, and some can take up to 50 hours, like conducting SEO Content Gap Analysis for one of the product lines on the site. Depending on the site size, how often you create content, and business needs you might need anywhere from one to ten SEO specialists serving the site.


How Can I Start Learning About SEO:

  1. Start at the Beginning.
    The SEO Beginners Guide is where I started learning about SEO. Read it on your commute to work, while having cup coffee or taking a break from your direct responsibilities—and if you’re a new digital marketer, SEO might very well become one of your direct responsibilities. As a digital marketer, it’s your responsibility to understand and speak the new digital language. Start reading the Beginners Guide on a Monday, and by the end of the week, your SEO knowledge will increase by up to 50%.
  2. Ask Questions
    Be brave! You may not think you can answer simple SEO questions, but if anyone asks something you don’t know how to explain, do some online research à la “Google it”! Search for articles related to SEO, learn how to apply the concepts, and then connect what you have learned with other digital marketing initiatives in which you may be involved.

    What if someone asked you about Rich Snippets. What would you do? Google it – “What are Rich Snippets?” You’ll probably get a Quick Answer. Some SEO strategist did research, tested concepts, wrote an article and optimized it for you to see the information at glance. Test this with your team and see how your SEO efforts affect your content’s organic visibility.
  3. Keep up with the latest trends
    Want to become an SEO expert? Hang around these two sites, bookmark them, and read them everyday.
    Search Engine Land https://searchengineland.com/. Here you can gain more in-depth knowledge of SEO and other digital marketing channels as well as industry updates.
    Search Engine Watch https://searchenginewatch.com/ is another excellent digital marketing resource. Check it out!
  4. Use Tools
    Finally, Download some must have SEO extensions for your Google Chrome browser:
    • MOZ Bar – this tool allows you to see SEO elements at a glance.
    • Redirect Path – enables you to view page redirects.

    • Open SEO Stats – Get site info, traffic, page speed and more.

Happy SEO Learning!


Image Credit: Pexels