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2017
    Laura Goldsberry
Laura Goldsberry
Marketing Manager, Wiley

A loyal, productive, and enthusiastic staff is good for your customers and your bottom line.

 

Many unengaged employees suffer from what leadership expert Patrick Lencioni refers to as “job misery.” This condition kills morale and productivity and drives up the cost of recruiting, hiring, and training new employees. But the good news is “job misery” is treatable.

 

Lencioni_(2)_Monkey Business Images_shutterstock_174469118.jpgWhat causes job misery?

According to Lencioni, anonymity, irrelevance, and immeasurement all lead to a feeling of misery at work. Anonymity is the feeling that managers have little interest in their employees as individuals. Irrelevance can take hold when an employee can’t see how their job makes a difference in the lives of others—a customer, a coworker, or even a supervisor. The third cause is something Lencioni refers to as immeasurement, the inability of employees to evaluate their own success.

 

Managers hold the key.

“The primary source of job misery and the potential cure for that misery resides in the hands of one individual—the direct manager,” says Lencioni. “There are countless studies confirming this statement.” Organizations such as Gallup and The Blanchard Companies have found that an employee’s relationship with their direct manager is the most important determinant to employee satisfaction—more than pay, benefits, perks, and even work-life balance.

 

Motivate and retain.

“As simple as the three causes are in theory, the fact remains that few managers take a genuine interest in their people, remind them of the impact that their work has on others, and help them establish creative ways to measure and assess their performance,” says Lencioni. “Managers often forget what it was like when they were a little lower on the food chain and need to remember that the most important part of their jobs is providing their people with what they need to be productive and fulfilled (a.k.a. not miserable) in their jobs.”

 

The good news.

According to the CEB Corporate Leadership Council (CLC), engaged employees are 87% less likely to leave their organization,* reducing turnover and creating a more stable and experienced workforce. These individuals also help attract other quality employees. They show more attention to detail, take pride in their work, and are more willing to help out in areas outside of their own responsibility.

 

Take the first step.

In their analysis of effective engagement strategies, the CLC notes that the first step to developing an engaged and high-performing workforce is recruitment. Lencioni believes the best recruits have a combination of three virtues: humility, hunger, and people smarts. He refers to these individuals as “ideal team players” and has developed targeted strategies to help identify these recruits during the interview process.

 

Before your next talent search, get Lencioni’s free interview guide, “Reduce Turnover Through Effective Hiring”. It contains thoughtful interview questions and offers insights and strategies to help you identify the right employee for your next hire.

 

Patrick Lencioni is a New York Times best-selling author, speaker, consultant, and founder and president of The Table Group, a firm dedicated to helping organizations become healthy. Lencioni’s books blend innovative storytelling, vibrant characters, and clear-sighted practical solutions to address the most sensitive and important pain points of today’s organizations: how to build successful teams, improve leadership, break down silos, engage employees, and ensure the health of the organization as a whole.

 

*Source: Driving Performance and Retention Through Employee Engagement. Rep. Washington, DC: Corporate Leadership Council, 2004. Print.

 

9 Tips for Pitching to the Media

Posted Sep 21, 2017
    Laura Goldsberry
Laura Goldsberry
Marketing Manager, Wiley

Pitching to the media is an essential task for marketers and publicists looking to get their stories and products blasted out to a wider audience. Follow these tips and learn how to best approach media contacts to increase your odds of media coverage.

 

 

Pitching to the Media.PNG
     David Meerman Scott
David Meerman Scott
Author and Business Advisor

Meerman_Viral_Content_502135795_Yuri_ArcursGetty Images(1).jpgMillions of people around the world share ideas and stories online and many hope their content will go viral. So how can you create something that will be noticed and get shared? Be the life of the party, or more precisely the rave.

 

A World Wide Rave is when people around the world are talking about you, your company, and your products. Online buzz drives buyers to your virtual doorstep. It drives visitors to your website because they genuinely want to be there.

 

But how can you ensure your party will turn into a full-fledged rave? Put yourself ahead of the crowd by remembering a few simple rules when trying to create content worth sharing.

 

1. Nobody cares about your products (except you).

To have people talk about you and your ideas, you must resist the urge to hype your products and services. Create something interesting that will be talked about online.

 

2. No coercion required.

When you’ve got something worth sharing, people will share it—no pressure needed.

 

3. Lose control.

You’ve got to lose control of your messages, you need to make your valuable online content free (and freely shareable), and you must understand that it’s not always about generating sales leads.

 

4. Put down roots.

If you want your ideas to spread, you need to be involved in the online communities of people who actively share.

 

5. Create triggers that encourage people to share.

When a product or service solves someone’s problem, is very valuable, interesting, or funny, or is just plain outrageous, it’s ready to be shared.

 

6. Point the world to your (virtual) doorstep.

If you follow these rules, people will talk about you. And when they do, they’ll generate all sorts of online buzz that will be indexed by the search engines, all relating to what your organization is up to.

 

Creating content people will want to share sets yourself and your company up for success. It builds a base of fans that want to engage with you, and your content because it appeals to them.

 

Learn more about the very latest digital trends and how to reach buyers directly by visiting David Meerman Scott’s New Rules.

 

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

 

Image Credit: Yuri Arcurs / Getty Images

 

    James Bowen
James Bowen
CEO, Experiential Simulations

Hero Images Getty Images (5).jpgConsider an orchestra, we have the different music sections and the conductor leading. Traditionally we think of the conductor as being the leader. When we listen to a symphony, we hear the harmonized music, each section of the orchestra contributing to the whole, each section blending together to produce the sound. The conductor facilitates the blending of the music. If we look at the musicians, each is highly skilled with his/her own instrument.

 

Refer to my early article where I said that leadership is creating an environment where other people can be successful (See here). It’s not a job title.

 

If we define leaders as those that create the environment such that others can be successful, then a leader is the composer. By understanding what each musical piece can do, the composer has figured out how to blend their capabilities together to accomplish a vision.

 

The implication for the organizational world is that leadership can be defined as the person who helps:

  1. Create that musical score (organizational environment) where success is possible.
  2. Each participant understand his/her role in the music (organizational vision).
  3. Each participant derive enjoyment from practicing his/her profession within a larger harmony.

 

Want to be a leader? Be a composer.

 

Interested in leadership and ethics see my simulations here.

 

Image Credit: Hero Images/Getty Images

 

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