Jennifer Goldsmith
Jennifer Goldsmith
Marketing Manager, Wiley

The traditional product centric 4Ps of marketing, product, place, price, and promotion are still useful, but they don't help you to engage with customers—a crucial component needed in today's marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.

 

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Learn more about inbound marketing here.