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2016
    Jennifer Goldsmith
Jennifer Goldsmith
Marketing Manager, Wiley

What really defines a great value proposition for your customers? Are you really addressing your customers' pain points, and what really matter most to them? Take a moment to check your business against these 10 Characteristics of Great Value Propositions.

 

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For more on designing great value propositions, check out this free eBook.

    Jennifer Goldsmith
Jennifer Goldsmith
Marketing Manager, Wiley

The traditional product centric 4Ps of marketing, product, place, price, and promotion are still useful, but they don't help you to engage with customers—a crucial component needed in today's marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.

 

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Learn more about inbound marketing here.

 

    Laura Goldsberry
Laura Goldsberry
Marketing Manager, Wiley

Creativity is king when it comes to having a leg up on your competition. Here are 9 tips for getting your creative juices flowing.

 

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Learn more about how to harness creativity in The Road to Reinvention by Josh Linkner.